Explore strategies to best tell your agency or department’s story, whether it is to build positive messaging about your work on an ongoing basis, to message during a crisis, or to provide the community with information during the continuity of operations following an incident. Review practices to develop an effective communications operation to build community trust and to create ambassadors to share the law enforcement message even before you need it, in good times and in bad. Examine tactics police can employ for optimal community relations and how to communicate to all audiences, both internal and external, during critical incidents. Case studies will demonstrate both successful and unsuccessful messaging tactics and their results.
