Explore strategies to best tell your agency or department’s story, whether it is to build positive messaging about your work on an ongoing basis, to message during a crisis, or to provide the community with information during the continuity of operations following an incident. Review practices to develop an effective communications operation to build community trust and to create ambassadors to share the law enforcement message even before you need it, in good times and in bad. Examine tactics police can employ for optimal community relations and how to communicate to all audiences, both internal and external, during critical incidents. Case studies will demonstrate both successful and unsuccessful messaging tactics and their results.
Combine this training with other Tribal Community Policing offerings to develop a specialized training to address your community needs. Please click Request and we will connect with you with more details.
Upon completion of this course, you will be able to: • Explain why building relationships with the media, and through them, the community, is key to your agency’s mission and success • Identify media sources law enforcement may come into contact with and determine who should be considered “media” • Define strategies law enforcement should employ to provide public information during critical incidents • Describe key concepts to remember when dealing with the media and public • Apply practices to implement a strong social media profile/presence
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