With critical incidents on the rise in schools today, it is vital to understand the media and develop effective media relations. During a crisis event, three critical public information officer tasks need to take place to manage the situation effectively. Join us to learn about those tasks, the role of the public information officer and the media rules of conduct. Learn how to work in a combined media team with public safety responders, establish and train a crisis media team, and properly conduct a crisis media briefing.
This 2.5 hour training is designed for school district employees.
Upon completion of this course, you will be able to: • Understand the importance of pre-event media planning • Use effective crisis media techniques