Two full days of training, including handouts, templates, and practical exercises including on-camera media training and crisis communication simulation. Practical mock exercises will be included to enrich the learning experience for the participant to handle communicating in a real world setting. Even if you have previously taken media/PIO training, this is a strong skills refresher, and provides helpful techniques for everyday communications and for promotional interviews. Participants will leave knowing how to send a pitch email to media, get a feel for on-camera media interviews, and will have a template for creating a communications plan and crisis strategy for their agency. Participants are encouraged to bring their laptop computers for the writing exercises and for exploring social media sites.

Attendees had this to say... * *Anne Schwartz is a top-notch instructor with a plethora of real-world experience to draw from. So much great information to bring home.* * *Great information - I will be able to prepare our departments' media releases, establish our social media presence, control interviews and apply the do's and don'ts of working with the media.* * *I will use the press-release examples and templates—very helpful* Upon completion of this training, you will be able to: • Develop a communications operation to build community trust and create ambassadors to share your message • Understand why building strong media and community relationships is the key to your agency’s mission and success • Identify the needs of the media and how you are able to fulfill those needs • Create a message for your situation and identify the appropriate platform on which to share it • Employ tactics for optimal community relations • Leverage new tools to feel more confident w

* Community Corrections Officer * Court System Personnel * Educator * Emergency Management * Law Enforcement * Law Enforcement Support * Prosecutors * Social Workers * Tribes/Tribal Partners * Victim Service Providers