The responsibilities of the modern Public Information Officer (PIO) cover a breadth like never before. Communication and transparency in person, online, and in print are expectations today. Identify the responsibilities of the PIO during a missing child incident and examine why a partnership with the media is vital to quickly recover missing children and solve the cases. Garner preparation tips and employ a checklist to complete the steps of a successful PIO briefing. Examine pitfalls in the police/media relationship and explore ways to overcome them. Roleplay a missing child incident and learn hands-on how to apply what you have learned.